Apple Enhancements for Disney+ and Hulu

Year
2024

Improving Sign-Ups After Moving to Reader App Link-Out

Devices
iOS Mobile, Tablet and tvOS

1.The Result: Increased mobile banking adoption by 56%,

On iOS, Disney+ and Hulu moved away from Apple’s In-App Purchase model and transitioned to a Reader App link-out experience.

Now all new and returning users would be directed to disneyplus.com or hulu.com mWeb to subscribe.

2. Key Takeaways

  • Clear separation of Login vs Join Now

  • More prominent and policy-compliant link-out CTAs

  • Concise mobile-web page to continue the Sign-up process

3. Supporting Evidence

With strong early indicators (bundle experiments already hitting projected goals), second quarter results significantly improved user understanding, reduced friction, and recovered lost conversions.

"Darren was passionate about grass-fed jerky. I didn’t know there was so much to the whole process. It made me a bit uncomfortable."

— Brothertiger