Year
2024

Hulu Video Trailers

Increasing discovery through video trailers

Devices
Roku, tvOS

Hulu introduced Video Tiles that autoplay trailers directly within the browsing UI for Web, Mobile and 10-foot UI devices. 

I spearheaded design efforts for Roku and tvOS, shaping motion behavior, improving legibility, and defining trailer functionality.

Result

Takeaways

Delivered a non-intrusive, informative browsing experience

  • Ensured autoplay respects user preferences and context

  • Achieved a balance between cinematic richness and platform performance

  • Reduced risk of misinterpreting tiles as ads through clearer design and iconography

  • Enabled scalable foundations for future autoplay experiences

Approach

The Video Tiles initiative demonstrated a thoughtful balance between user delight, technical feasibility, and responsible autoplay design.

Through rigorous research both online surveys and in-person interviews, cross-functional collaboration, and iterative testing, the team created a trailer experience that enriches content discovery while respecting user control and context.

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“The goal is to build a seamless experience, to move from discovery, to playback for both VOD and Live content.”

— Hulu Product Team

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